UNFLTR

PRIVACY POLICY

UNFLTR.IN

This Privacy Policy explains how we are, operating at UNFLTR.IN, collects, uses, stores, and protects your personal information when you visit our website or make a purchase. By using our website, you agree to the terms of this Privacy Policy.

This policy complies with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and other applicable Indian laws.

 

1.1 Information You Provide Directly

When you create an account, place an order, or contact us, we may collect:

•        Full name and contact details (email address, phone number)

•        Billing and shipping address

•        Payment information (processed securely via third-party payment gateways; we do not store card details)

•        Order history and preferences

•        Messages or communications you send to us

 

1.2 Information Collected Automatically

When you browse our website, we automatically collect:

•        IP address and approximate location

•        Browser type, device type, and operating system

•        Pages visited, time spent on pages, and referring URLs

•        Clickstream data and interactions with our website

•        Cookie and tracking technology data (see Section 3)

 

1.3 Information from Third Parties

We may receive information about you from:

•        Payment processors (e.g., Razorpay, PayU, UPI providers)

•        Social media platforms if you log in or share our content

•        Delivery and logistics partners

 

We use your personal information for the following purposes:

•        To process and fulfil your orders, including payment and delivery

•        To send order confirmations, shipping updates, and invoices

•        To respond to your queries, complaints, or support requests

•        To personalise your shopping experience on our website

•        To send promotional emails, offers, or updates (only with your consent)

•        To analyse website usage and improve our products and services

•        To detect and prevent fraud, abuse, or security incidents

•        To comply with legal and regulatory obligations under Indian law

 

We will never sell, rent, or trade your personal information to third parties for their own marketing purposes.

 

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device.

 

3.1 Types of Cookies We Use

•        Essential Cookies: Required for the website to function (e.g., shopping cart, login sessions). These cannot be disabled.

•        Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).

•        Marketing Cookies: Used to show you relevant advertisements on other platforms (e.g., Meta Pixel, Google Ads).

•        Preference Cookies: Remember your settings and preferences for future visits.

 

3.2 Managing Cookies

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. Most browsers allow you to refuse new cookies or delete existing ones.

 

We work with trusted third-party service providers to operate our business. These parties may have access to your personal information only to the extent necessary to perform their services:

 

•        Payment Gateways: Razorpay, PayU, or similar providers process your payment information securely. Your card and banking details are handled directly by these providers and are subject to their privacy policies.

•        Shipping & Logistics: Partners such as Shiprocket, Delhivery, or India Post receive your name and delivery address to fulfil your order.

•        Analytics Providers: Google Analytics and similar tools help us understand site traffic and user behaviour.

•        Marketing Platforms: Meta (Instagram/Facebook) and Google may receive anonymised data to serve you relevant ads.

•        Shopify: Our e-commerce platform provider, Shopify Inc., hosts our store and processes data in accordance with their privacy policy.

•        Customer Support Tools: Tools used to manage customer queries and support tickets.

 

All third-party providers are contractually required to handle your information securely and in accordance with applicable laws.

 

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, alteration, or disclosure.

 

Our security measures include:

•        SSL (Secure Socket Layer) encryption on all pages of our website

•        Secure, encrypted storage of personal data

•        Restricted access to personal information on a need-to-know basis

•        Regular review of our data collection and storage practices

•        Third-party payment processing — we do not store your card or banking details on our servers

 

While we take every reasonable precaution, no method of data transmission over the internet is 100% secure. In the unlikely event of a data breach that affects your rights, we will notify you as required by applicable law.

 

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Specifically:

•        Order data is retained for a minimum of 7 years as required under Indian tax and accounting laws

•        Account information is retained for as long as your account remains active

•        Marketing data is retained until you withdraw consent or unsubscribe

•        Analytics data is retained in anonymised form for up to 26 months

 

You may request deletion of your account and associated data at any time (see Section 7).

 

As a customer, you have the following rights regarding your personal information:

 

•        Right to Access: You may request a copy of the personal information we hold about you.

•        Right to Correction: You may request that we correct any inaccurate or incomplete information.

•        Right to Deletion: You may request that we delete your personal data, subject to legal retention requirements.

•        Right to Withdraw Consent: If you have consented to marketing communications, you may withdraw consent at any time by clicking 'Unsubscribe' or contacting us.

•        Right to Opt-Out: You may opt out of non-essential cookies and tracking at any time via your browser settings.

•        Right to Grievance Redressal: If you have a complaint about how we handle your data, you may contact our Grievance Officer (see Section 9).

 

To exercise any of these rights, please contact us at info@unfltr.in. We will respond to your request within 30 days.

 

Our website is not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us immediately and we will delete it from our records.

 

In accordance with the Information Technology Act, 2000 and applicable rules, we have appointed a Grievance Officer to address any concerns or complaints regarding the processing of your personal information.

 

Grievance Officer Details:

•         

•        Store: UNFLTR

•        Email: info@unfltr.in

•         

•        Response Time: Within 30 days of receiving your complaint

 

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make significant changes, we will notify you by:

•        Posting the updated policy on this page with a revised effective date

•        Sending an email notification to registered customers

 

We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

 

If you have any questions, concerns, or requests related to this Privacy Policy, please reach out to us:

 

•        Store Name: UNFLTR

•        Website: UNFLTR.IN

•        Email: info@unfltr.in

•        Business Hours: Monday to Saturday, 10:00 AM to 6:00 PM IST

 

We are committed to resolving your concerns promptly and transparently.